The Body Shop is located in Meritus Mandarin Gallery Hotel, Orchard Road, Singapore. The store is located in one of the top hotels in Singapore. The store should have an interesting and exclusive concept to catch attention from the public. Target customers are men and women between ages 16 to 60, who are interested in eco-friendly products and willing to pay more for quality products.
The concept of The Body Shop will be inspiration from Nature and Organic.
The environment of our store will allow visitors to experience a new era of simplicity. Our shop is well-known as the first company to make a stand against the animal so that we wanted the theme and a concept that goes well with the products that we are selling. Nature and Organic are suitable to represent our brand, we wanted our customers to treat like a friend just like human and nature. In order to achieve the eternal pleasure. We want our customers to feel our store and design as the way there has experience with nature.
The store of The Body Shop should inspire and grab the attention of the customers. We would keep some of the original elements found in the original The Body Shop store, such as the color scheme based on the case studies, as well as to respect the original design of the existing shop.
We will custom made some special furniture which is related to nature to the store. We will be integrated recycled material for the furniture and lighting.