Raffles Privato is located in The Paragon, which is an upmarket shopping center on Orchard Road, Singapore.Raffles Privato is an incubator project between Raffles Design Institute and Paragon Shopping Centre aimed at assisting-up -and-coming designers to establish their own private label, in support of talented local designers and local fashion industry. Raffles Privato has been in operation for 2 years and features works of 22 successful Raffles Designer. Thus space must be functional & invite.
To develop a new image to the Raffles Privato .
The concept is inspired from Brain Impulses, which is the way nerve cells communicate and send a signal to each other. The concept mainly represents the young fashion. designer
The metal and wire grid elements being used in this privato represents and express the idea from the young fashion designer. As well as represent the thinking of the designer.
Every material being used in this privato is very natural and unfinished to represent the fresh minded of the designer.
The overall look will be very clean and minimalist. The color scheme is achromatic, which is white, gray & black because to allow the products to pop out.